Jan 30

Press Release: ALBION SC partners with Capelli Sport
Date: January 30, 2020

San Diego, CA – ALBION SC is proud to announce a global strategic partnership with Capelli Sport, brand supplier and owner of professional European soccer teams. This new partnership replaces a long 20-year relationship with Puma and Soccerloco. Puma was instrumental in the early success of ALBION SC, offering a unique look, professionalism, image and brand support. Capelli Sport, a soccer-specific sports company, aiming to be the number #1 soccer apparel company over the next 10 years, will now be the official brand of ALBION SC uniforms and equipment. Capelli Sport will be part of an integral strategic plan providing invaluable support at all levels to ALBION SC. The ALBION SC and Capelli Sport partnership is interested in securing ALBION SC as the leader in the industry, in every category.

“The landscape of US soccer has been changing at a rapid pace, demanding our leadership to rethink old models and innovate with new leaders, new companies and new ways of thinking. Our goal is to bring soccer to more athletes across the nation and develop players capable of playing at the highest level in the world. Having the right partners that understand our vision and our day-to-day challenges, and have a burning desire to help us make our vision come to life is imperative”, stated Noah Gins, CEO ALBION SC. “We have invested the last 20 years building a reputable brand with exemplary standards on and off the field. That has created a culture and passion to bring soccer to more players, creating pathways that allow players to be developed and play at the highest levels they can achieve. Capelli Sport will help us accelerate player development and create more opportunities for players. After meeting with George Altirs, owner of Capelli Sport, we are excited that not only are our visions aligned with a global brand, but these are individuals that think differently and wake up passionately thinking of ways to bring opportunity to our clubs, our coaches, players and families.”

“We are very excited to partner with what we consider one of the most forward-thinking clubs in the country and are excited to be part of ALBION SC’s future here in the US and abroad,” said Capelli Sport President and CEO George Altirs. “The club has shown, for the last two decades, what is possible with great focus on player development pathways, along with outstanding standards and systems. It has proven to be the model club, and we are proud to be a part of it”, Altirs continued.

About Capelli Sport
Capelli Sport is an innovative sportswear and team wear brand focusing on design of the highest quality, latest fabric technology and design functionality for world-class performance on the field. Capelli Sport was founded in 2011 by President and CEO George Altirs, with the mission to provide quality, functionality and design for high-level performance on the field. Altirs’ more than 30 years in the apparel, fashion and accessory business with parent company, GMA Accessories, led to the creation of Capelli Sport. The brand’s innovative, world-class training gear, equipment and uniforms have yielded many global recreational, youth, club, collegiate, semi-professional and professional sports partnerships.

About ALBION SC
ALBION SC is headquartered in San Diego and is expanding its National Affiliate Program to select clubs across the US. ALBION SC has proven to be a model club in the US, building its prestigious profile and outstanding success. ALBION SC has been ranked top 30 clubs by Soccer America, # 1 in the Nation by Top Drawer Soccer, and is a leader in the US Development Academy on the boys’ and girls’ side. ALBION SC is proud to have produced 20+ National Team players, helped create over $35 million in college scholarships and has many players playing professionally, within the MLS and internationally. 

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